Amis des Aveugles - Vrienden der Blinden
How do you create a visual identity for people who may never see it? And make it work across multiple services and audiences? That was the challenge facing “Amis des Aveugles / Vrienden der Blinden”, a Belgian non-profit supporting visually impaired people.
Inspired by the simplicity of Braille, Serviceplan created a modular visual system that could unify every service and touchpoint under one recognisable brand. Watch the case now.
- Rebranding Amis des Aveugles / Vrienden der Blinden.
Uniting multiple services and activities under one coherent brand.
Creating an identity for diverse audiences, from visually impaired people and their families to staff, donors and partners.
- We built the identity around two defining elements of the association: Braille and human connection.
Inspired by dots and circles, we created a modular visual system that can adapt across services, audiences and channels while remaining instantly recognizable.
The circles symbolize the connection between visually impaired people and everyone who supports them, creating a simple language that can tell many different stories under one unified brand.
Creation of a new strong visual identity.
Versatile and capable of unifying all services.
Flexible system based on circles and dots capable of expressing many stories, formats and touchpoints without losing consistency.
Comprehensive brand guidelines for print, digital / UX and social media applications.
Our branding proposal was initially developed as part of a competitive pitch, which Serviceplan ultimately won.
The identity went on to win a Silver PHNX Award and a Silver Epica Award, both in the Best Brand Identity category.