On Wednesday 13 March, the Best Brands Awards 2019 ceremony took place. A major event in the marketing and communication sector, the Best Brands Awards gala evening unveiled the winners of its 4th edition at a prestigious ceremony held yesterday at Docks Dome in Brussels. 

Launched in Munich in 2004 by the Serviceplan communication agencyand then in other countries as well, the Best Brands Awards are today considered as the number one brand performance barometer. This ranking of the best brands measures the strength of a brand based on a study conducted by GfK each year among 5,000 Belgian households according to two criteria: the brand’s actual economic success and its emotional dimension for consumersand therefore with no involvement of a jury. 

In front of an audience of over 250 invited guests from the world of business, communication and media, the Best Brands Awards have named the most powerful brands in 21 different business sectors:

• AG Insurance               Best Insurance Brand
• Bosch                          Best Do-It-Yourself Brand
• C&A                             Best Retail Fashion Brand
• Coca-Cola                    Best Non-Alcoholic Drinks Brand
• Colruyt                        Best Retail Food Brand
• Côte d’Or                     Best Food Brand
• Hewlett-Packard          Best IT Brand
• IKEA                             Best Deco-Lifestyle Brand
• Jupiler                         Best Alcoholic Drinks Brand
• KBC                             Best Financial Services Brand
• Mediamarkt                 Best Retail Hi-Fi Electro Brand
• Miele                          Best Major Domestic Appliances Brand
• Nivea                           Best Beauty Products Brand
• Philips                         Best Small Domestic Appliances Brand
• Proximus                     Best Telecom Operators Brand
• Purina                         Best Pet Food Brand
• Q8                               Best Fuel Brand
• Samsung                      Best Consumer Electronics and Best Telecom Brand
• TUI                              Best Tourism Brand
• Volkswagen                 Best Automotive Brand