Weber Ludwig

23/11/2023 

Emile Weber and Ludwig x Serviceplan travel far together

Following an identity overhaul, Ludwig Serviceplan's hybrid Belux teams developed "All about your journey", an awareness and positioning campaign deployed over eight weeks for the Emile Weber group, a leader in mobility services, travel and business events.

Using a creative storytelling system orchestrated around four main scenarios, a content publication strategy defined in three phases and a bespoke local media plan, the campaign reveals a selection of moments in the lives of the group's customers across a variety of offline and online contact points. 

 The campaign will run in French, Luxembourgish and English until 14 January on all the communication media activated, including cinema, with a 45" film that condenses the four 60" TV adverts.

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Chloe Le Garrec
Marketing Manager Serviceplan
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