Forever in Blue Jeans with C&A and Mediaplus

C&A started the year very strongly with their “A perfect fit for the many” denim campaign, with the help of their integrated media agency Mediaplus. The retailer highlights their new denim styles for each and everyone of us, at an affordable price.

The main KPI was to grow in brand awareness and strengthen value for money, with an extended media campaign of 5 weeks on television and online video and a very impactful presence on big outdoor formats on the Meir in Antwerp and Rogier in Brussels. The assets of the campaign are very pure and show the different denim styles for men, women and children.

A perfect fit for the whole family!

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Chloe Le Garrec
Marketing Manager Serviceplan
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