A Timeless Love for MINI and The Marcom Engine (Serviceplan)

The Brussels Motor Show is just around the corner. To stand out during the busiest period of the year for the automotive sector, The Marcom Engine (Serviceplan) and MINI launched the “Timeless Love” campaign on December 1. The campaign celebrates the timeless, lasting love MINI customers feel for their cars.

Automotive brands often use moments like the Motor Show to make consumers fall in love with the latest technological innovations. But love at first sight is fleeting, MINI reminds us through this campaign. True love means falling in love again every single day. Yesterday, today, and tomorrow. That is Timeless Love.

MINI is one of those rare brands with an iconic, timeless design that customers continue to fall in love with day after day. The campaign symbolically brings together the original 1959 MINI and the latest MINI Cooper.

A video shows how the old and new models literally merge into one another. The line “Still looks this good after 66 years” refers to the British brand’s long-standing heritage, while also highlighting its constant drive for innovative design.

The 360° media plan includes print, POS, DOOH, display, native formats, OLV, social media, and a special OOH build. Special editions, such as the MINI Paul Smith Edition and the John Cooper Works range, receive additional focus within the campaign.