Fresh perspectives: ServicePlan Make started to collaborate with Miu Miu for the launch of their new campaign Miutine

Serviceplan Make recently started the exciting collaboration with Miu Miu, following the brand’s arrival into the L’Oréal Groupe beauty portfolio. This new partnership marks an important milestone, as Miu Miu expands its presence within the beauty category. Our teams were proud to contribute to the launch of Miutine, the brand’s latest fragrance, by adapting a wide range of creative assets for this highly anticipated campaign.

Serviceplan Make worked to bring the world of Miutine to life. From creating video content, digital assets, posters, and out-of-home materials, every element was thoughtfully designed to start this new campaign.

The highlights of the campaign were the out-of-home and the projection installation across Amsterdam, which generated exceptional reach and visibility. The large visual immediately captured attention in key locations throughout the city, creating a memorable presence for Miutine.  

In addition to that, the campaign included the production of videos, social content, display materials, print visuals and digital assets. By combining design precision with technical expertise, our teams ensured that every piece of content aligned seamlessly with Miu Miu’s creative universe and supported the brand’s global launch strategy.

The Miutine campaign represents the beginning of a promising collaboration between Serviceplan Make and Miu Miu, showcasing our ability to translate luxury brand codes into engaging and scalable creative productions. It also highlights our commitment to delivering high-quality, multi-format content that elevates brand storytelling across all touchpoints.

Overall, the Miutine launch was a standout success for Serviceplan Make, reinforcing our expertise in crafting distinctive and memorable brand experiences for iconic names within the L’Oréal portfolio and beyond.

Credits: 

Project Manager and Graphic designer : Margot Van Saene

3D designer : Christopher Perri

Studio Manager : Veronique Renier – Bert de Blauw

Account Lead : Tatevik Petrosyan – Zine Chenani

Client : L’Oréal Group Belgilux - Miu Miu