CO-FOUNDERS PETER VANDE GRAVEELE & NANCY DELHALLE HAND OVER REINS AFTER 12 YEARS

Brussels, September 7, 2026 – The House of Communication Brussels is entering a new chapter of growth with the appointment of Gino Baeck as CEO, succeeding Peter VandeGraveele and Nancy Delhalle. Already serving as CEO of Mediaplus, Baeck will lead the next phase of the group's development and further accelerate its growth, building on a strong foundation of continuous growth, innovation and entrepreneurial spirit.

Officially launched in 2014, Serviceplan Group Belux has become one of the leading integrated agencies in the Belgian market. Today, the agency generates nearly €14 million in gross margin and has developed a unique integrated model combining creativity, media, technology and production expertise.

Over the years, House of Communication Brussels has been structured around several complementary entities:

• Serviceplan – creative and strategic agency

• Mediaplus – media agency

• Plan.Net – martech and digital transformation agency

• Serviceplan Make – dedicated production unit for optimized creative asset

creation

This integrated offering has enabled the agency to support leading brands such as ALDI, BMW & MINI, MediaMarkt, L’Oréal, Siemens and Nikon, as well as numerousinstitutional and international organizations. More recently, the agency secured the largest European Commission DG COMM framework contract, confirming its ability to address the most complex communication challenges at a European level.

Today, Serviceplan Group Belux employs more than 120 permanent team members and has earned the Best Place to Work certification four times, as well as the Diversity & Inclusion label awarded by Brussels Employment and Actiris. The company has also successfully transformed its operations around artificial intelligence, integrating new tools, ways of working and service offerings that now represent a major competitive advantage for its clients.

A Well-Prepared and Ambitious Transition

Gino Baeck, who already serves as CEO of Mediaplus, has been appointed CEO of House of Communication Brussels. With nearly three decades of experience in the media and communications industry, including leadership roles at Mindshare, Maxus and WPP Media, he is widely recognised and respected in the Belgian market. He will lead the next phase of the group's development and further accelerate its growth. This leadership transition reflects a strong commitment to continuity and stability, with succession being managed entirely from within the organisation. Gino will work closely with Denis Simonart, CFO, who will continue to oversee the company's financial strength and support its long-term, sustainable growth.

Markus Noder, Board Member and Managing Partner International Serviceplan

Group:

" Serviceplan’s strong position in Belgium today is a testament to the outstanding work of Nancy and Peter. Through their unwavering commitment, entrepreneurial vision, and innovative thinking, they laid the foundations that now allow us to build the next chapter of our success together with Gino Baeck. With him as a widely renown expert, the House of Communication Brussels gains a proven and experienced leader for its next phase of growth. Gino combines a deep understanding of our integrated House of Communication model with strong market expertise and an entrepreneurial mindset. Together with Denis Simonart and the entire team, he is ideally positioned to further strengthen our market position, and continue the agency’s successful growth journey.” 

Gino Baeck, CEO of House of Communication Brussels:

"It is an honor to take over the leadership of an organization that has established itself as one of the benchmarks of the Belgian market. I would like to thank Peter and Nancy for the strong foundations they leave behind. Together with all our teams and new partners, we will continue to develop House of Communication Brussels by further strengthening integration, innovation and client proximity."

Building on Strong Foundations

The appointment follows more than twelve years during which Peter Vande Graveele and Nancy Delhalle helped build House of Communication Brussels into one of the leading integrated agencies in the Belgian market. Beyond the agency's business performance, they have also left a lasting mark through their strong focus on talent development and company culture.

Peter Vande Graveele and Nancy Delhalle have decided to step down from their operational roles and hand over the leadership of the company they helped build within Serviceplan Group. Leaving House of Communication Brussels with complete confidence in its future and in the team that will carry its ambitions forward, the two founders are preparing for a new entrepreneurial venture. Driven by the same ambition that has guided them throughout their careers, they will continue helping organizations transform and create sustainable value for clients, teams and partners.

Florian Haller, CEO Serviceplan Group

"For more than twelve years, Peter and Nancy have built far more than a successful agency. They have created a true House of Communication, recognized for its excellence, entrepreneurial spirit and people-centered culture. Their contribution to Serviceplan’s development in the Benelux has been remarkable, and we are deeply grateful for it. We wish them every success in this new adventure and are confident that the team succeeding them will continue this growth journey successful.”

Peter Vande Graveele and Nancy Delhalle:

"When we launched Serviceplan in Brussels and Amsterdam twelve years ago, our ambition was simple: to build an integrated agency capable of offering clients the verybest in creativity, media, technology and strategy. Today, we are immensely proud of what we have achieved, the talents we have attracted, the clients who trusted us and the culture we built together. We leave the company with confidence and enthusiasm, convinced that the best is yet to come for House of Communication Brussels."

Contact

Cassandra Tsigros, Marketing Manager, c.tsigros@house-of-communication.com, +32 (0)474 370 371.

Serviceplan Group - Building Best Brands
Serviceplan is the largest owner and partner-managed agency group in Europe. In our House of Communication, the only fully integrated agency model, all manner of communication disciplines works under one roof, whether strategists, creatives, media, design or online specialists, CRM experts, market researchers or content specialists - at Serviceplan, everybody works together. The additional corporate brands within Serviceplan Belux - Plan.Net, Mediaplus, and Serviceplan Make - also rank among the market leaders in their respective fields. What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers - in other words, Best Brands. Innovative communication is the path to this goal.