move further

ABB Turbocharging is undergoing strategic development, becoming independent and preparing for a possible IPO: the new Accelleron Industries brand needs to reposition itself following the spin-off. The challenge: to create a strong, independent brand identity that convinces employees, investors, and customers — while also emphasizing the company's technological excellence and global reach.

Establishing Accelleron as an independent brand requires more than just a name change. It requires a campaign that not only raises awareness, but also conveys the company's technological leadership and pioneering spirit. This led to the strategic concept of «Move Further» – an expression of innovative strength, performance, and the drive to push boundaries.

A global launch with new visual worlds and digital measures strengthens Accelleron's presence as a leading company in turbocharger technology, and a multi-channel campaign shows Accelleron in extreme environments – from ice fields to deserts. The focus is not only on the turbochargers, but above all on the people behind the brand. This supports communication at the brand, personnel, and sales levels. The central mission film combines CGI with real product footage and provides a unique insight into the technologies that drive Accelleron.