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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    28.Jul.2025
  • Matthias Brüll steht neben Karin Immenroth im House of Communication München

    Horizont interview with Matthias Brüll & Karin Immenroth

    Mediaplus is pursuing a global data strategy that efficiently connects markets and drives AI-enabled processes. In an interview with Horizont, our Global CEO Matthias Brüll and Karin Immenroth, Global Chief Data Officer since November 2024, explain why a new data infrastructure is crucial, what role automation plays and why we are not afraid of market consolidation.
    09.Jul.2025
Latest Cases
  • BMW Motorrad «Discover the world» | HoC Schweiz

    Made for exploring With unique landscapes that artfully reference national flags using photography, CGI, and SP Gen AI, this is exactly what the HoC's image campaign achieves.
    09.Jul.2025
  • Zentralrat der Juden - #StopRepeatingStories

    #StopRepeatingStories makes it impressively clear: antisemitism is not a problem of the past, it is happening here and now.
    21.May.2025
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Featured
  • Serviceplan Suisse | Swisscom «We are Family»

    Up to five people living together in the same household can save massive money on their Swisscom Mobile subscription thanks to the new "We are Family!" discount, they can save a lot of money on their Swisscom Mobile subscription. The Serviceplan Suisse AG team from the House of Communication Zurich sums it up in one word: wow. And underlines the message with a newly arranged version of the Sister Sledge hit "We are Family".
    03.Feb.2025
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    03.Feb.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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