Where UFOs Find Parking on Earth

EasyPark is a global leader in digital parking solutions, with a presence in more than 20 countries. Its mission is clear: to make parking in cities easy, efficient, and sustainable. However, in a market full of apps offering similar services, the company needed a disruptive idea that would capture attention and build brand awareness. The challenge was to stand out in an environment where the competition was fighting for the same space.

Inspired by the growing fascination with extraterrestrial life on social media and the frequent posts about UFO sightings and NASA’s declassified documents, EasyPark decided to take an interstellar leap by sending its app into space. The premise was as simple as it was clever:

What if aliens haven’t visited Earth because they don’t know where to park?

EasyPark, with its global platform, would be the perfect solution for them.

The starting point was the Varberg radio station in Grimeton, Sweden, a monument to transatlantic communication. From there, during World Space Week, the signal of the EasyPark app was launched into the universe, sending a clear message: wherever they land, they will already have the best parking solution at their disposal.

The launch of the app was just the beginning.

To make this campaign an unforgettable experience, EasyPark organized a “Spaceverse Festival” at the Madrid Drive-In, a space of more than 25,000 m² that was transformed into a true “UFO landing zone.” Here, thousands of attendees enjoyed a welcome party for the aliens. The themed event began with the projection of the app’s launch into space, followed by the iconic film E.T., after which a music festival kicked off with the most iconic DJs of the moment and a futuristic entertainment show that included LED robots and space dancers.

The idea of creating an immersive experience allowed the campaign not only to exist in the digital world, but also to offer a physical space where the community could interact with the brand in a memorable way. Attendees, many of them dressed in space-themed costumes, participated in interactive activities and took home a fun experience, reinforcing the message that EasyPark is ready to make life easier on Earth… and beyond.