“ROMPEMOS EL HIELO” PARA LLENAR DE FRESCOR LOS PREMIOS NACIONALES DE MARKETING
Once again, we sponsored the National Marketing Awards ceremony, which recently held its 16th edition with a gala at Espacio Ibercaja Delicias.
The event, which brought together more than 1,000 representatives from the country’s leading marketing companies and institutions, was organized under the theme “Marketing in a World of #PermanentRevolution”, a topic especially relevant in today’s society, which is undergoing constant transformation and facing global changes in consumption and lifestyles — largely driven by profound technological and digital transformation.
For this reason, embracing a bold and truly disruptive style —and as a sign of adapting to change— we strongly took over the stage of the National Marketing Awards Gala with a coordinated arm performance carried out by different members of the company to symbolize the #PermanentRevolution, demonstrating that everything transforms and that the industry is in constant flux, where adaptation is the key to evolution.
We also had an important role during the Gala, at the moment of the awards ceremony. José Luis de Rojas, President of Serviceplan Group, was present to present the award for Best Marketing Director, which in this edition went to Rafael Fernández Alarcón, from Telefónica.
Meanwhile, the General Director of Mediaplus Equmedia, Celia Caño, together with Paz Comesaña, Marketing Director of EVO Banco, presented the awards in the Innovation and Technology Applied to Marketing category, whose winner this year was Club Deportivo Leganés.
In addition, after the awards ceremony and within the networking area, at our stand we invited attendees to refresh both body and mind. A large block of ice —as a symbol of breaking away from the old to give life to the new— became the star of a kakigōri-style cocktail session, a type of Japanese shaved ice made from snow harvested from the Shinnan Glacier and flavored with syrups of various exotic tastes. In our space, guests could also enjoy electric flowers to accompany the cocktails.