Toys ‘R’ Us has used Sora, a text-to-video generative AI, to revive its founder in tribute form in a commercial that has faced several criticisms since its release. Charles Lazarus is the protagonist of a 28-second short film that brings back the company’s founder in his childhood.

The main complaint about this ad concerns the characters’ expressions, which are seen as unrealistic and lacking theatricality, in addition to body movements that appear disjointed.

Until now, the capabilities of this AI had only been seen through demonstrations and, in fact, it is not open to the public. Only a few users have access to the alpha version, among them the creative director behind this ad, Nik Kleverov.

In a press release issued by Toys ‘R’ Us, the company made it clear that the use of Sora for this ad is just the beginning.

Source: https://www.lavanguardia.com/andro4all/tecnologia/toys-r-us-revive-a-su-fundador-con-ia-en-un-anuncio-creado-por-sora