Mediaplus Alma | Ana Muñoz, Managing Director & Chief Commercial Officer of Mediaplus Alma, in El Periódico de la Publicidad

TWELVE Mail

As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

Mediaplus Alma | Ana Muñoz, Managing Director & Chief Commercial Officer of Mediaplus Alma, in El Periódico de la Publicidad

Ana Muñoz has shared in El Periódico de la Publicidad her vision on how to build strong and relevant brands in an increasingly competitive environment.

05.08.2025

In the article, Ana reflects on the challenges companies face today when it comes to building trust, standing out, and connecting authentically with their audiences. A must-read for those who believe that strategic management and client relationships are key to building the “Best Brands.”

👉 You can read the full article here:

Building Best Brands

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The Courage Playbook: 5 Ways to Build a Culture of Bold Thinking

What AI agents can already do for companies

Motatos - Inflation-Targeting

Jack Wolfskin - Communicate Sustainability highly effectively

Mediaplus Alma | Ana Muñoz, Managing Director & Chief Commercial Officer of Mediaplus Alma, in El Periódico de la Publicidad

Mediaplus Alma | Esteban de la Peña Shares Insights on the Role of Technology in Advertising Creativity

TWELVE Mail

Mediaplus Alma | Ana Muñoz, Managing Director & Chief Commercial Officer of Mediaplus Alma, in El Periódico de la Publicidad

Ana Muñoz has shared in El Periódico de la Publicidad her vision on how to build strong and relevant brands in an increasingly competitive environment.