Bringing ASISA’s “Bienvejecer” Campaign to the Heart of Madrid
At Mediaplus Equmedia, we led the media planning and execution for “Bienvejecer”, ASISA’s new campaign delivering an inspiring message: “Are you ready to live in the longest-living country in the world?”
Spain ranks second globally in life expectancy, with an average of 83 years, presenting an exciting challenge: reaching maturity in the best possible conditions of health and wellbeing.
To amplify this message, we managed the installation of an impressive 745 m² billboard on Madrid’s Gran Vía, one of the city’s most iconic and high-traffic locations.
This outdoor activation generated a total of 4.5 million impacts, with an average of 150,000 daily impressions, reinforcing the campaign’s presence in a prime environment.
The creative concept, developed by Sra. Rushmore, positions ASISA as the “perfect coach” for aging well, encouraging reflection on how living longer also means taking on the challenge of living healthier. An idea that strengthens ASISA’s commitment to holistic care.