Mediaplus Equmedia strengthens its team with the addition of Alba Calleja

Mediaplus Equmedia, a leading independent media agency in Spain, strengthens its accounts team with the addition of Alba Calleja Fernández as Account Executive. Reporting to Pablo Rodríguez, Account Director, Calleja joins the agency’s team to manage strategic projects for high-profile clients such as Metro de Madrid, Adif, Mérida City Council, Valgrai, Bosch and RTVE.

Alba holds a degree in Business Administration and Marketing from Rey Juan Carlos University and brings previous experience from MioGroup, where she worked as a Project Manager leading advertising media projects, managing budgets, and maintaining communication with clients and suppliers

In her new role, she will be responsible for conducting competitive analysis for clients, developing media plans for campaigns across both offline and digital environments, managing and issuing purchase orders, coordinating the request and delivery of materials, monitoring campaign performance, and ensuring accurate billing—thus guaranteeing efficient execution aligned with the objectives of each project.

Regarding this appointment, Pablo Rodríguez, Account Director at Mediaplus Equmedia, stated:

“Alba’s arrival represents another step in our commitment to delivering excellent service to our clients. Her profile combines solid academic training with hands-on experience in project management, bringing value and dynamism to the team. We are confident that her talent will help us continue to drive quality and innovation across our projects.”

Enthusiastic about this new stage, Alba Calleja also shared her perspective and expectations:

“I am very excited to join the Mediaplus Equmedia team and contribute to the development of such relevant projects. My goal is to bring all my experience to the table while continuing to learn in an environment that is committed to innovation and excellence in campaign management.”

This addition reinforces Mediaplus Equmedia’s commitment to delivering a comprehensive and specialized service in communication and marketing campaigns for leading brands across key sectors.