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Featured
  • Echoes of Identity: The Future of Arabic Voice Cloning in the GCC

    AI voice cloning is reshaping media in the GCC, real voices are used in ads without consent. What once seemed like sci-fi is now reality.
    14.Aug.2025
  • How to Trick AI into Doing a Better Job Than You

    AI is like a brilliant intern: with the right training and motivation, it unlocks creative potential and sparks real reactions — not just polite yawns.
    14.Aug.2025
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    Motatos - Inflation-Targeting

    In the fight against inflation and food waste, the online provider Motatos offers a suitable alternative. We developed the world's first inflation targeting by smartly connecting different data sets.
    14.Aug.2025
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    Lufthansa - Yes to new beginnings

    Every journey is a new beginning. All it takes is a "Yes“.
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  • Biogaran launches "Bioggy" with Serviceplan Health & Life

    Always on the lookout for innovation, Laboratoire Biogaran launches "Bioggy", a connected box to help children with chronic illnesses keep better track of their treatment. Serviceplan Health & Life, the agency behind the launch, has also created the animated film.
    28.May.2025
  • Serviceplan | Carole Giroud

    25.Apr.2025

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As markets fluctuate, supply chains are being reconsidered, and AI is reshaping our lives, we believe in the power of communication. In this issue, you’ll find articles on rising expectations for agencies, CEO positioning, and the future of the Brand “Made in Germany”. We explore key questions: How can brands create emotional resonance? And what strategies should they use to connect with Gen Z?

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