Paris, May 2, 2018

Following an adapted procedure earlier this year, the Comité Régional du Tourisme de Champagne-Ardenne has entrusted Plan.Net France, a digital agency and member of Serviceplan, with its entire search marketing strategy for 2018.

At a time when the tourism market and the attractiveness of territories are increasingly dependent on digital, an optimal presence on search engines is essential for tourist destinations. Champagne and Ardenne, two of the Grand Est region's five tourist destinations, accounted for 8.3 million visitors and 16.7 million overnight stays in 2017. The CRT has therefore decided to continue investing in Google and other search engines to ensure the visibility of these destinations online.


The Plan.Net France agency will be working with the CRT on sponsored links campaigns and natural search engine optimization for all destination sites, on the French, English, German and Dutch markets.

More about Comité Régional de Tourisme de Champagne-Ardenne

Champagne-Ardenne Tourisme is an association whose primary mission is to promote tourism in Champagne and the Ardennes in France and abroad. It is 98% financed by the Conseil Régional du Grand Est. Champagne-Ardenne Tourisme provides French and foreign tourists with all the tourist information they need about these destinations, in the form of brochures, magazines and websites. In addition to its promotional activities, Champagne-Ardenne Tourisme is also responsible for developing and monitoring the region's tourism industry.

Website: https://www.tourisme-champagne-ardenne.com