Fizzer, the French application dedicated to sending postcards by mail, personalized with the user's photos, launches its first "direct response TV" advertising campaign with Mediaplus.

5 years ago, Fizzer reinvented the postcard by enabling users to send personalized postcards featuring photos from their smartphones, computers and tablets, including a stamp, a free envelope and delivery within 24 hours. Since then, Fizzer's success has continued to grow, reaching a record 1.6 million postcards sent worldwide in 2018.

Today, the app launches for the first time on television with Mediaplus, the independent media agency of the Serviceplan France Group. From July 15, Mediaplus will pilot a month-long "direct response TV" campaign on DTT and CABSAT channels, in hyper affinity with the target audience. The agency will measure in real time the performance of the film "Les Zombies" (15''), conceived and produced by Trinity Films. After analyzing installation and sales results on the Fizzer application, Mediaplus will be able to optimize the campaign's effectiveness by adjusting its programming.  

Seduced by Mediaplus's expertise in managing direct response TV campaigns, Fizzer recently entrusted the media agency with its media strategy, orchestration of all its advertising, as well as the negotiation and purchase of space.