Courbevoie, February 24, 2022. 2 years after its launch, Beebs, the app for second-hand items for children aged 0-14, is taking to television for the first time with a media strategy orchestrated by agency Mediaplus France. The French company, launched in 2020 by Arsène Huot and Morgan Hilmi, two young dads, enables over 600,000 parents to buy or sell everything essential for their children's needs. It features over 600,000 items sold by the community (clothing, toys, childcare equipment, new convenience goods). With Beebs, "the most expensive things cost less". The brand has big ambitions, and to accelerate its development, it has just launched a television campaign whose media plan was built and optimized by the Mediaplus agency (House of Communication). The campaign's performance will be monitored in real time using Direct Response TV (DRTV) and the TVTY tool, in order to track the spots that are most likely to generate performance, increase web traffic and lead to conversion, in this case downloads of the application. Media agency: Mediaplus (House of Communication) Media: TV Mediaplus team: Managing Director: Marion Dolbeau Business Executive / TV Media Expert: Pauline Simoes Da Silva Research and Data Manager: Noria Guerrouache