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Reinventing Bialetti’s own world
Challenge
Designing an integrated campaign that conveys the brand’s new positioning — Reinventing Coffee Since 1919 — and showcases the variety of blends and preparation methods offered by Bialetti is our goal. At the same time, engaging the existing customer base and expand it.
Bialetti coffee: always and forever
SOLUTION
A hero video and a creative campaign that embody the very essence of the brand archetype and its new positioning; an integrated campaign supported across all touchpoints (social, digital, print, and in-store) with a consistent and cohesive narrative and visual identity; a contest offering a unique prize for the winner – a 10-year supply of coffee.
Key Facts
"Bialetti has been reinventing how Italians enjoy coffee for 100 years. Giving voice to this story is a cultural act, and we are proud of it."
Creative Director
Serviceplan Italia
Key Takeaways
#1
The hero video, as the main asset, enhances the content and media strategy.
#2
The new positioning’ success thanks to quality creativity and creators.
#3
A contest can engage even without a spokesperson, thanks to a targeted campaign.
