Plan.Net integrates the GEO service into its offering to help brands secure visibility across generative search engines and announces its collaboration with OtterlyAI

Milan, 17 February 2026 – Plan.Net, the digital agency within the House of Communication, is expanding its offering with a dedicated service for GEO – Generative Experience Optimization, the evolution of Search practices in the era of AI‑generated responses.

The service is already active and available to Plan.Net clients, who are supported with consulting and implementation activities aimed at strengthening their presence on platforms such as ChatGPT, Perplexity, and Google AI — now key touchpoints between users and brands.

The topic was the focus of the webinar “The Future of Search”, held on 15 January 2026, featuring Domenico Genovese, Managing Director of Plan.Net Italia, and Thomas Peham, CEO & Co‑founder of OtterlyAI. Together, they explored the paradigm shift from traditional SERP logic to AI‑driven conversational answers generated by large language models.

Following the webinar, the two companies launched a partnership designed to address the transformation in user search behavior in the era of generative Search. The collaboration is centered on monitoring AI Search and optimizing brand presence within responses generated by language models.

OtterlyAI provides advanced technologies and insights to measure and interpret brand visibility within AI Answers, while Plan.Net integrates these insights into its GEO service to deliver a comprehensive approach for clients: from strategic definition to continuous experimentation, from real‑time monitoring to ensuring consistency across the full digital experience.

This synergy enables brands to seize new competitive opportunities by anticipating the evolution of generative models and continuously adapting their content, semantic signals, and information architecture.

“GEO is not an extension of SEO, but its natural evolution in the era of AI Search. For brands, it means being present, interpretable, and relevant within the new conversational engines. We are already supporting several clients in this area, and our collaboration with OtterlyAI allows us to accelerate this transformation — integrating advanced generative analytics and real‑time insights to give our clients a structural advantage in the new discoverability ecosystem,” says Domenico Genovese, Managing Director of Plan.Net Italia.

Thomas Peham, CEO and Co‑Founder of OtterlyAI, adds:

“Our partnership with Plan.Net Italy comes at the right time. We’re tracking significant growth in AI Search adoption across Europe, and Italian brands are asking how to get cited in ChatGPT, AI Overviews, and Perplexity. Plan.Net’s GEO service, powered by OtterlyAI’s AI Search analytics, gives them a clear path: from understanding to monitoring and optimization. This is exactly how brands win in AI Search.”

About OtterlyAI

OtterlyAI is a leading platform for monitoring brand visibility within responses generated by systems such as ChatGPT, Perplexity, and Google AI Overviews, redefining the very concept of Search: from simple content optimization to managing presence within AI Answers.
Through advanced technologies for AI Search Monitoring, Prompt Research, and Optimization, OtterlyAI enables brands to clearly understand where and how they surface within AI‑generated conversations, turning complex insights into actionable strategic levers.

Powered by an infrastructure that analyzes over one million websites and by proprietary metrics, OtterlyAI sets new standards for measuring brand presence within the AI‑driven search ecosystem. It is a platform that not only interprets the present but anticipates user behavior evolution, offering an innovative framework that makes GEO strategies more precise, measurable, and impact‑driven.

About Plan.Net

Plan.Net is the digital agency within the House of Communication — the ecosystem that brings together creativity, media, technology, and data under one roof.
Plan.Net combines strategy, content, production, and technology to deliver end‑to‑end digital solutions focused on innovation, experience coherence, and measurable performance.