E.ON Solar Dream: solar energy and savings in one complete offer
Challenge
E.ON has always been committed to innovation and the promotion of sustainable energy solutions. With Solar Dream – Refer a Friend, the company launched a complete package combining a photovoltaic system and a dedicated electricity offer, designed to help customers harness the power of the sun to reduce their energy bills. To boost the visibility of the offer and generate new leads, E.ON entrusted us with an ambitious challenge: to build a communication campaign capable of increasing lead generation, driving website traffic, and supporting retail stores in key regions.
Key Facts
A multichannel strategy to generate leads and strengthen the brand
SOLUTION
To meet the challenge set by E.ON, we designed a structured and localized communication strategy aimed at maximizing lead generation while reinforcing brand presence. The plan included the use of a multichannel and geo-targeted media mix, integrating high-impact digital formats, advanced measurement tools, and direct budget management.
The campaign was developed in two key phases:
- A focus on promoting the E.ON Solar Dream – Refer a Friend offer, to drive lead collection through informative content and targeted calls to action.
- Strengthening brand awareness in strategic regions, using display formats, video, and geo-targeted social media campaigns.
Thanks to the synergy between media planning and ongoing collaboration with the E.ON team, the campaign doubled the expected number of leads and reached nearly 1 million unique users, surpassing initial goals and solidifying the brand’s reputation in the sustainable energy sector.
