Serviceplan Group presents TWELVE N°12: the international magazine that brings together art, technology, and global insights on the future of brands

Milano, 4 marzo 2026 – The 2026 edition of TWELVE, the annual magazine by Serviceplan Group dedicated to brands, media, and communication culture, is now available. Year after year, the publication showcases the ideas, the people, and the transformations shaping Europe’s largest partner-managed agency group, offering an original perspective on the dynamics reshaping the industry at an international level.

This year’s edition revolves around the theme “Together We Are Unlimited”, a statement of intent that highlights the power of collaboration as a creative, strategic, and cultural driver in an increasingly complex world.

Together We Are Unlimited is not only the narrative thread of the magazine, but also the operational model of Serviceplan Group worldwide: an integrated approach that brings all communication disciplines under one roof—the House of Communication, where creatives, technologists, media experts, data strategists, and consultants work together to develop truly collaborative end-to-end solutions.

“What truly makes Serviceplan Group integrated—and enables us to create campaigns that bring together creativity, media, and technology—is our culture of togetherness. It is a culture that takes shape in initiatives like Twelve and, along with Best Brands, the Innovation Day and the CMO Barometer, becomes a way to analyse, study, and narrate the evolution of our industry”,  declared Giovanni Ghelardi, CEO of Serviceplan Group Italy.

In a global context marked by profound change—from digital transformation to the rethinking of work models, all the way to the growing role of artificial intelligence—TWELVE embraces an approach based on interdisciplinarity, integration of skills, and the value of diversity.

The visual identity of this edition has been entrusted to the Japanese art collective teamLab, which signs the cover and chapter openings with immersive artworks blending nature, light, and technology. Their installations accompany the magazine’s content and visually express the central idea of the edition: creativity as a collective, fluid act, capable of overcoming boundaries and disciplines.

Inside the magazine are conversations, essays, and analyses exploring the most relevant themes for the future of communication: from the relationship between human intuition and artificial intelligence discussed by futurist Ian Beacraft, to the geopolitical reflections of MEP Assita Kanko and political scientist Carlo Masala.

Alongside these insights, TWELVE presents cultural and innovative projects that show how collaboration can generate new narratives and communities, as well as a deep dive into the emerging role of AI agents and how they are transforming interactions between brands and consumers.

The final section also presents the results of the CMO Barometer 2026, confirming artificial intelligence as the top strategic priority for Chief Marketing Officers and highlighting the need for more agile and integrated organizational models.

With this edition, TWELVE reaffirms its role as an international cultural observatory, inviting readers to rethink communication as an ecosystem where people, ideas, and technologies grow together. Because, as the theme of the edition states: Together We Are Unlimited.