Challenge

 

Increase awareness and lead generation around MINI Full Electric.

Solution

  • A full funnel and integrated media campaign based on 3 principles
    BE BOLD: Dominate the media with OOH domination and a strong digital campaign
  • PEOPLE FIRST: Start from the target to be more relevant
  • IMPACTFUL: Unique, Distinctive, Reliable creative concept adapted to different channels to be more effective

Key Facts

136

Click vs prevoius campaign

8

Leads vs prevoius campaign

44

Full Electric orders

Let's get in touch with us!
Greta Bottini Photo
Greta Bottini
Mediaplus Italy
Let's get in touch with us!
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