Milan, March 2023 - Mediaworld presents its new communication campaign, the first to be launched internationally across all 13 countries where MediaMarkt operates.

The campaign's guiding theme is the slogan "Let’s Go!", which is featured in all its variations across different channels. "Let’s Go!" is more than an invitation to customers; it's an attitude to rediscover technology and explore all the possibilities it offers through Mediaworld. "Let us go" means "together, with our customers - let's go out, let's go, let's dare." The campaign focuses on people, customers, and collaborators, highlighting diversity and accompanying them on their journey into the world of technology with personalized advice and services.

The campaign's core elements are threefold: an emotional charge aimed at activating and moving customers, reflected in the campaign's slogan; communication of the various services through which the company demonstrates its strong passion for the customer; and a desire to share and provide solutions, beyond just products.

Mediaplus has curated the communication campaign, which includes a 30-second spot (with a 15-second cut) aired on major TV channels, including the three RAI and Mediaset channels, La7, some Discovery channels (Nove, Real Time, DMAX, Motor Trend, Food Network, HGTV, Warner TV), and Sky (Pay and FTA). The spot features the new original soundtrack of Mediaworld and its new institutional voice: Dj Wad, a radio host who hosts "Say Waaad!?! on Radio DEEJAY and is considered one of the most influential figures in the "urban" sector in Italy.

Additionally, a digital campaign complements the TV advertisement, with a presence on YouTube and other nationally relevant websites featuring 15 and 6-second videos. Social media activities on Facebook, Instagram, and TikTok will involve influencers like Sespo and Alessandro Montesi, young and well-known creators who embody the "Let’s Go!" attitude in their DNA, contributing to enhancing Mediaworld's new way of communication. The tech-savvy face of the social media campaign will be Otto Climan, who will showcase how many products one can add to the cart within a predetermined budget, thanks to a specific ongoing promotion, in a format specially designed for Mediaworld. This month's theme, of course, will be Let’s Go!

As part of the strategic approach, there will be a DOOH (Digital Out of Home) campaign with a domination on 6 displays installed in the Gae Aulenti area, Milan's business district, estimated to reach 2.8 million contacts. A second phase of the campaign is also planned for some of the most important national radio stations.

More information is available on the landing page (https://www.mediaworld.it/it/specials/lets-go)  specifically created for the Let’s Go! campaign, and you can watch the 30-second institutional spot at this link.