Fincantieri, a global leader in high-tech shipbuilding and the foremost Western shipbuilder, selects Serviceplan Italy and Le Dictateur Studio as its new communication partners and entrusts them with the new strategic positioning led by Stefania Siani and Federico Pepe.

The creative platform is built on the 2023-2027 industrial plan, which focuses on high-value-added shipbuilding in the cruise, defense, and offshore sectors, as well as the progressive expansion of distinctive skills for the transition to digital and zero-emission ships. Fincantieri aims to further strengthen its competitive positioning and its role as a driving force in one of the country's most important supply chains. The plan emphasizes distinctiveness rooted in the historical expertise accumulated over more than 230 years and the construction of over 7,000 ships, combined with a strong capacity and credibility in innovation.

At the core of the communication project is a new and evolved equity story summarized by the tagline "Future on board," the new brand signature of Fincantieri.

Fincantieri is ready to lead the evolution of the entire global shipbuilding industry and bring on board a zero-emission future through new fuels and propulsion technologies. A future where automation, data management, and artificial intelligence enable increasingly efficient management of the entire lifecycle of a ship. A future built on unrivaled expertise as an integrator of platforms and complex systems. And above all, a future that showcases the best of Made in Italy, as well as the passion and expertise of 20,000 employees in 18 facilities across 4 continents.

Serviceplan Italy and Le Dictateur Studio will work on branding and the new positioning, the development of integrated communication campaigns, and the harmonization of strategy and image across all communication channels worldwide. Additionally, they will jointly manage the always-on communication on Fincantieri's proprietary social channels (LinkedIn, Instagram, Twitter), in collaboration with the internal Fincantieri team.

Lorenza Pigozzi, Group Communication Director of Fincantieri and Executive Vice President, declares, "As a global leader in high-tech shipbuilding and the foremost Western shipbuilder, we are certain that Serviceplan Italy and Le Dictateur Studio are the right partners to best tackle the challenges of the future. We believe that their team, led by Stefania Siani and Federico Pepe, will contribute to strengthening our competitive position and defining the right communication strategy for our new 2023-2027 industrial plan. We are thrilled to work with them to carry forward our commitment to communicate a new vision and an integrated strategic approach. The coming years will be crucial for building expansion and growth on our ability to evolve and embrace the future. A future that does not deny but preserves the heritage of a story we intend to safeguard."

Stefania Siani and Federico Pepe state, "In 230 years of history, Fincantieri has built legendary ships that are icons of Italian excellence worldwide. It is by looking at this history that we have identified the path to the future. Because in every era, Fincantieri has set the course for overcoming limits, for innovating, and for going beyond. Today, this story continues under the sign of an unstoppable evolutionary drive, and it is an immense honor to be called upon to communicate it."