Plan.Net of Tomorrow pt II: With BrAIn Waves, we focused on artificial intelligence and the future of marketing.
Plan.Net of Tomorrow pt II: With BrAIn Waves, we focused on artificial intelligence and the future of marketing.
21.02.2024
On February 15, 2024, the second "Plan.Net of Tomorrow" event took place at the House of BMW, part of a series of meetings dedicated to technological innovation applied to marketing.
The protagonist was Artificial Intelligence - both generative and non-generative - which over the past year and a half (at least) has been rewriting the "rules of the game" for both Brands and Agencies.
Our Vittorio Bucci and Domenico Genovese explored future scenarios and current applications of technology, recognizing Artificial Intelligence as a game changer that will reshape our activities both as professionals and as users.
We are in a phase of strong and rapid transformation that risks leaving behind those actors in the market who fail to understand and embrace change.
Through the contributions of two guests, Jacopo Perfetti — co-founder of Oblique.ai + PromptDesign.it — and Carlo Botto Poala — Marketing Director of BMW Italy — we aimed to complement the shared content with two diametrically opposed but closely related viewpoints to provide the audience with the most comprehensive view possible of the scenario.
Indeed, if at the beginning of our journey we have more academically-oriented knowledge based on historical understanding and trends provided by Jacopo Perfetti on the impact of Artificial Intelligence on the Advertising sector, and at the end, the application of technology on BMW product solutions, it is between these two extremes that the offering of the House of Communication fits in terms of AI usage for Brand solutions covering:
- Strategy
- Creativity
- Media
- Analytics
- Customer Experience
- Technological Solutions
We are confident that what transpired during BrAIn Waves was the first step towards understanding the future regarding Artificial Intelligence; to download the complete presentation shown during the event and stay updated on all the news from Plan.Net Italia and the House of Communication, click on the link below.
