Milan, May 15, 2025 – Last night, the exclusive first Italian edition of the AI Roadshow – Take Control of your Digital Future took place at the House of Communication in Milan. The international format, promoted by Serviceplan Group, made its Milan stop on May 14 and brought together professionals from marketing, communication, and innovation to explore the real impact of Artificial Intelligence on business processes and customer experience.

Hosted at the House of Communication, located in via Roncaglia 12, the event offered a structured agenda divided into three key sessions:

• A strategic perspective on the integration of AI agents and the House of Communication's approach, presented by Domenico Genovese, General Manager of Plan.net Italia;

• A focus on AI in creative processes, featuring real-world cases and insights shared by Stefania Siani, CEO & CCO of Serviceplan Italia

• A look into the ongoing transformation of marketing and media, led by Vittorio Bucci, CEO of Mediaplus Italia

The program continued with real-life business cases from two companies – Leroy Merlin and MIAMO – showcasing how AI is already being integrated into operational processes, omnichannel strategies, and CRM models. Key speakers included Giulia Staffieri, Chief Marketing, Sales & Omnichannel Officer at Leroy Merlin Italia, and Giuseppe Miriello, Digital Director – E-Commerce & CRM at MIAMO.

The evening concluded with a rooftop aperitivo at the venue – a relaxed yet valuable networking opportunity that encouraged dialogue and new connections among participants.

With the AI Roadshow, Serviceplan Group reinforces its role as a leading player in applied innovation, thanks to its integrated approach across strategy, data, media, and creativity.