Milan, October 13, 2025 — House of Communication continues its commitment to developing proprietary solutions based on artificial intelligence.

Mediaplus Italia and Plan.Net Italia, both part of the Serviceplan Italia group, played leading roles at the fifth edition of the AI Creative Hackathon, an event organized by AIDP and Futureberry at the NABA Campus in Milan, dedicated to innovation, people, and the future of work.

During the event, Vittorio Bucci, CEO of Mediaplus Italia, spoke as a keynote speaker, offering strategic insights on the role of AI in business processes and the transformation of professional skills.

On this occasion, Domenico Genovese, Managing Director of Plan.Net Italia, presented Sokosumi—the group’s proprietary platform—which marks a concrete step forward in integrating artificial intelligence into operational and strategic processes. Sokosumi is a pay-per-use AI agents marketplace designed to support companies and professionals in automating tasks such as web analysis, content clustering, industry insights, UX/UI analysis, and the verification of alignment between marketing promises and real reviews.

This project fits into House of Communication’s broader innovation journey, aimed at enhancing synergies among creativity, data, and technology, in pursuit of ever more effective and sustainable communication.

This journey will be further explored at Intersections, the upcoming event dedicated to fostering dialogue between media, technology, and innovation. There, Mediaplus and Plan.Net will showcase how artificial intelligence is redefining the ways of working, thinking, and creating value in the communication sector, presenting exclusive insights from the Osservatorio AI.