Milan, 10 November 2025 – The event “160 ANNI insieme: informare, partecipare, crescere”, organised by Il Sole 24 Ore and held yesterday, 9 November 2025, at MUDEC / Talent House Milano, was a moment of celebration and reflection for the financial daily that has accompanied Italy’s transformations for over a century and a half.

The day’s agenda featured panels and discussions on key topics such as economics and finance, fashion, energy, intersections between art and business, generative AI and innovation.

Among the speakers, Stefania Siani, CEO and CCO of Serviceplan Italia, contributed to the panel curated by the Marketing 24 editorial team, focused on the dynamics of desire and the role of creativity in building a brand. She shared the stage with Francesco Giorgino, Professor of Communication and Marketing at LUISS University, Fabio Grattagliano, journalist at Il Sole 24 Ore, and Daniela Poggio, Vice President of FERPI.