Social Trend November 2025

Social Trend Novembre 2025

Social Trend November 2025 | Full report

04.12.2025

Social Trend - The brightest campaigns, the most important updates, the juiciest news, preview a free, downloadable report updated every month

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This month we’re talking about:

TREND

  • Family Influencing: balancing visibility and responsibility

ARTIFICIAL INTELLIGENCE

  • Online articles: over half are AI-generated

PLATFORM UPDATING

  • Instagram cuts down on hashtags: quality vs quantity
  • Divine: the comeback of Vine for a social platform that's authentic and nostalgic

ADV CAMPAIGNS

  • Aldo, Giovanni & Giacomo return to the scene for HeyLight
  • An all-white Happy Meal to give kids a voice
  • Heinz’s new campaign turns tomatoes into athletes
  • Adidas turns mountains and cities into music

INFLUENCER UPDATING

  • Skincare for kids: the Rini case by Shay Mitchell

CONTENT TREND

  • Wicked: For Good and brand collaborations
  • Stranger Things: viral campaigns for the final season

EVENT CALENDAR DECEMBER 2025

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Ilaria Mosca
Serviceplan Italy
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