805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
European Market Entry: Changan Awards First Europe Media Mandate to Mediaplus
The Chinese automotive manufacturer Changan has appointed Mediaplus International as its first European media agency for their regional market entry, following a multi-stage pitch process. The full-funnel mandate combines centralized strategic steering with local expertise across five markets. A key component of the partnership is the Mediaplus proprietary AI tool, Predict.AI.
The 2026 edition of Serviceplan Group’s annual magazine, created in collaboration with the art collective teamLab, explores the role of collaboration in transforming the creative industry, guided by the theme Together We Are Unlimited.
