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  • Mediaplus Between International Expansion, AI Boom, and Industry Disruption

    How is Mediaplus repositioning itself in the age of AI and consolidation? CEO Matthias Brüll on internationalization and the future of consulting.
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  • Mediaplus Sets Its International Growth Agenda: Matthias Brüll and Thomas Le Thierry on Independent Expansion

    Interview with Matthias Brüll & Thomas Le Thierry in Roastbrief: Mediaplus and the new growth era.
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • “Ready to take the stage?” UCI Cinemas launches the myUCI campaign

    Created by Serviceplan Italia, the creative agency of the House of Communication, the Hollywood-style campaign aims to promote the new myUCI loyalty program and highlight its key benefits: completely free, with no commitments or sign-up costs.
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  • Costin Mihaila Joins Mediaplus Group as Global Chief Market Officer

    Mediaplus has appointed Costin Mihaila as Global Chief Market Officer, effective mid-April 2026. In this newly created role, the industry expert will focus on strengthening the agency group’s global market presence, ensuring consistency in client consulting and product delivery across markets, and supporting the development of Mediaplus locations worldwide.
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TWELVE Mail | Issue #21

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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology
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Make

Expertise for Production & Realisation

© Serviceplan Group 2026

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Architects of the New Marketing World
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The CMO Barometer 2026 shows: AI forces us to rethink marketing – not as a threat, but a chance to establish it as a key driver of business growth.
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How AI agents and human judgment work together to make marketing faster, clearer, and measurably better — welcome to the “Agency of Agents.”
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More than a billion people use generative AI, reshaping the way we search. Discover how marketers can stay ahead of the curve and prepare for what’s next.
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Rob Wrubel, Co-Founder of Silverside AI – the agency behind the most watched AI ad in history – unpacks why early adopters are pulling ahead, and why hesitation isn’t an option.

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