TWELVE Mail

“Ready to take the stage?” UCI Cinemas launches the myUCI campaign

Created by Serviceplan Italia, the creative agency of the House of Communication, the Hollywood-style campaign aims to promote the new myUCI loyalty program and highlight its key benefits: completely free, with no commitments or sign-up costs.

Costin Mihaila Joins Mediaplus Group as Global Chief Market Officer

Mediaplus has appointed Costin Mihaila as Global Chief Market Officer, effective mid-April 2026. In this newly created role, the industry expert will focus on strengthening the agency group’s global market presence, ensuring consistency in client consulting and product delivery across markets, and supporting the development of Mediaplus locations worldwide.

TWELVE Mail

Informative, up-to-date and entertaining - with our TWELVE Mail Innovation Update we keep readers informed of industry-moving meta trends and throw in a few surprises with background information, opinions and inspiration from wihtin the Serviceplan Group cosmos.

Close-up of a stylized lion’s head in glossy blue, violet and red tones. The mane appears to be shaped from liquid paint.

Cannes is just around the corner, and AI has long since entered the conversation. This edition explores what creative excellence really means today.

Collage of several black-and-white portraits of people on a red background with a blue banner displaying the text “TWELVE / Mail 22.”

In a world full of change, brands that build trust and offer guidance are the ones that win. The new TWELVE Mail shows what makes brands successful today.

A large, modern indoor atrium of an office building with multiple floors, glass railings, and open work areas. Bright blue horizontal and vertical light lines stretch across the entire space, creating the impression of a digital grid spreading over the floor and through the air.

TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.

Several hot air balloons in various colors and patterns are ascending into the sky. In the foreground, large balloons with red, yellow, and blue striped envelopes are visible, with two baskets carrying people above white fabric sheets. In the background, more smaller balloons float against a clear blue sky.

In this edition of TWELVE Mail, we celebrate what we’ve achieved together – record-breaking results, creative excellence, and bold steps toward AI and internationalization. At the heart of it all are the people and ideas that show why #TogetherWeAreUnlimited is more than just a hashtag – from the “House of AI” to our ambitions in London.