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  • From Gatecrasher to Guest of Honor: earning access to third places

    Alex Turtschan explains how brands can earn access to private communities through trust, genuine value, and collaboration – not reach alone.
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  • How China Is Rethinking the Entire Customer Journey

    Creators in China are demonstrating how content, community, and commerce are converging and why brands need to rethink customer journeys.
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • Serviceplan and Mediaplus participate in INTERSECTIONS 2026 with two workshops developed together with Unipol and MSC Cruises

    During INTERSECTIONS 2026, the two agencies of th House of Communication will present two workshops developed in partnership with Unipol and MSC Cruises.
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  • Serviceplan Group wins Independent Network of the Year at the D&AD Awards 2026

    The independent network has secured one of the highest international honors in creativity, earning 7 Graphite, 4 Wood and 1 Yellow Pencil.
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TWELVE Mail | Issue #23

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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology
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Make

Expertise for Production & Realisation

© Serviceplan Group 2026

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Graphic collage with a tiled background and visuals for “The Roblox Unbox”, “I Wool Survive” and “Non Disclosure Austria”. The image combines digital characters, typography and campaign visuals.
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They build Roblox worlds, hide travel destinations, or send sheep down the runway. Three Cannes cases showing how brands capture attention today.
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Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
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What are creatives actually looking for in Cannes this year? We asked Young Lions, Sparkies and jurors from across our Group.
Portrait of Max Schöngen in an indoor setting with a plant in the background. He is wearing a white shirt and looking directly at the camera.
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AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
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After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
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Greta Bottini e Ilaria Mosca
Greta Bottini & Ilaria Mosca
Mediaplus, Plan.Net & Serviceplan, Make
New Business Dept
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