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  • How China Is Rethinking the Entire Customer Journey

    Creators in China are demonstrating how content, community, and commerce are converging and why brands need to rethink customer journeys.
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  • Global Consistency, Local Relevance

    Costin Mihaila, Global CMO of Mediaplus Group, talks to Roastbrief about global growth, client consistency and balancing scale with local expertise.
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • Stability as a Mark of Strength: Serviceplan Group Confirms Its Robust Position in a Challenging Market Landscape. Provide your feedback on BizChat

    Going against the market trend, the independent international group maintains stable results and lays the groundwork for a new phase of growth. Strategic focus for 2026/2027: strengthening international presence and integrating artificial intelligence to create tangible value for clients
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  • Serviceplan Group deploys creative ai across global operations in partnership with Luma AI

    Serviceplan Group becomes the first of the world’s largest agency groups to standardize AI for creative work across professional workflows at scale, strengthening productivity and long-term competitiveness.
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TWELVE Mail | Issue #23

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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology
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Make

Expertise for Production & Realisation

© Serviceplan Group 2026

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Graphic collage with a tiled background and visuals for “The Roblox Unbox”, “I Wool Survive” and “Non Disclosure Austria”. The image combines digital characters, typography and campaign visuals.
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They build Roblox worlds, hide travel destinations, or send sheep down the runway. Three Cannes cases showing how brands capture attention today.
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Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
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What are creatives actually looking for in Cannes this year? We asked Young Lions, Sparkies and jurors from across our Group.
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AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
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After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
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Greta Bottini e Ilaria Mosca
Greta Bottini & Ilaria Mosca
Mediaplus, Plan.Net & Serviceplan, Make
New Business Dept
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