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  • Mediaplus Between International Expansion, AI Boom, and Industry Disruption

    How is Mediaplus repositioning itself in the age of AI and consolidation? CEO Matthias Brüll on internationalization and the future of consulting.
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  • Mediaplus Sets Its International Growth Agenda: Matthias Brüll and Thomas Le Thierry on Independent Expansion

    Interview with Matthias Brüll & Thomas Le Thierry in Roastbrief: Mediaplus and the new growth era.
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805 international marketing leaders reveal how AI is reshaping the future of brand-building in the CMO Barometer from Serviceplan Group, University of St. Gallen, and Heidrick & Struggles.
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  • “Ready to take the stage?” UCI Cinemas launches the myUCI campaign

    Created by Serviceplan Italia, the creative agency of the House of Communication, the Hollywood-style campaign aims to promote the new myUCI loyalty program and highlight its key benefits: completely free, with no commitments or sign-up costs.
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  • Costin Mihaila Joins Mediaplus Group as Global Chief Market Officer

    Mediaplus has appointed Costin Mihaila as Global Chief Market Officer, effective mid-April 2026. In this newly created role, the industry expert will focus on strengthening the agency group’s global market presence, ensuring consistency in client consulting and product delivery across markets, and supporting the development of Mediaplus locations worldwide.
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TWELVE Mail | Issue #23

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Serviceplan

Expertise for Creativity & Content
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Mediaplus

Expertise for Media & Data
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Plan.Net

Expertise for Digital Experience & Technology
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Make

Expertise for Production & Realisation

© Serviceplan Group 2026

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Graphic collage with a tiled background and visuals for “The Roblox Unbox”, “I Wool Survive” and “Non Disclosure Austria”. The image combines digital characters, typography and campaign visuals.
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They build Roblox worlds, hide travel destinations, or send sheep down the runway. Three Cannes cases showing how brands capture attention today.
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Is AI still a differentiator or already the baseline? Ahead of Cannes Lions, Alexander Schill reflects on what defines great creative work today – and where the industry’s attention should be right now.
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What are creatives actually looking for in Cannes this year? We asked Young Lions, Sparkies and jurors from across our Group.
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AI is taking over execution, not decision-making. In his latest piece, Mediaplus Global CCO Max Schöngen breaks down why human judgment, taste, and perspective are now the real creative edge.
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After search, social and apps, AI is shifting the balance of power in brand communications once again. Which is exactly why your own website matters more than ever.
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Greta Bottini e Ilaria Mosca
Greta Bottini & Ilaria Mosca
Mediaplus, Plan.Net & Serviceplan, Make
New Business Dept
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