Visual di INTERSECTIONS 2026, evento dedicato a creatività, marketing e tecnologia. L'immagine promuove due workshop in programma il 29 ottobre: “Route to AI: The Brand Beyond the Ship” di Mediaplus e MSC Crociere, dedicato all’impatto dell’intelligenza artificiale sulla rilevanza dei brand, e “Come si parla alla Gen Z? Il caso Unipol Starters” di Serviceplan e Unipol Assicurazioni. Sul lato destro è raffigurata una mano stilizzata multicolore che sostiene una sfera luminosa, simbolo di innovazione e trasformazione tecnologica.

Serviceplan and Mediaplus participate in INTERSECTIONS 2026 with two workshops developed together with Unipol and MSC Cruises

12.10.2026

Milan, October 12, 2026 – Serviceplan and Mediaplus, agencies of the House of Communication, will take part in INTERSECTIONS 2026, Italy's leading event dedicated to marketing, creativity and technology, taking place on October 28 and 29 at Allianz MiCo in Milan.

During the event, the two agencies will present two workshops developed in partnership with Unipol and MSC Cruises, offering complementary perspectives on some of the challenges reshaping the relationship between brands, people and innovation. The sessions will focus on two topics that are particularly relevant to today’s market: the evolving ways brands build relationships with Generation Z and the impact of artificial intelligence on search, discovery and decision-making processes.

Sign Up for the Workshops

On stage: Raffaele Almici, Head of Advertising, Digital and Customer Communication Unipol Assicurazioni, and Stefania Siani, CEO & CCO Serviceplan Italia

 

WORKSHOP
29 OTT | H 15.00 | AMBER 1

On stage: Andrea Guanci, Head of Marketing MSC Crociere, and Vittorio Bucci, CEO & Partner Mediaplus.

 

WORKSHOP
29 OTT | H 15:00 | AMBER 6

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Martina Alberta
Martina Alberta
Marketing & Communication
Serviceplan Group
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