Serviceplan and Mediaplus participate in INTERSECTIONS 2026 with two workshops developed together with Unipol and MSC Cruises
12.10.2026
Milan, October 12, 2026 – Serviceplan and Mediaplus, agencies of the House of Communication, will take part in INTERSECTIONS 2026, Italy's leading event dedicated to marketing, creativity and technology, taking place on October 28 and 29 at Allianz MiCo in Milan.
During the event, the two agencies will present two workshops developed in partnership with Unipol and MSC Cruises, offering complementary perspectives on some of the challenges reshaping the relationship between brands, people and innovation. The sessions will focus on two topics that are particularly relevant to today’s market: the evolving ways brands build relationships with Generation Z and the impact of artificial intelligence on search, discovery and decision-making processes.