© Serviceplan Group 2024
Artificial intelligence, metaverse, IOT or blockchain - if you want to find out about current and future trends in the digital and marketing business, you will inevitably end up at South by Southwest (SXSW): The festival in Austin/USA, which has its origins in rock and country music in 1987, is now also one of the largest and most important media and tech conferences in the world. Year after year, topics are set and discussed here that will directly and sustainably change the lives of consumers - and thus also determine the opportunities and challenges for marketing and media in the future.
SXSW is the world's most important conference for trends and innovations in marketing, technology and future topics. Every year, decision-makers and thought leaders come together in Austin, Texas to be inspired by the unique combination of industry expertise, future visions of the most important companies and the latest trends. At SXSW, the topics that will permanently change the lives of consumers in the coming years and thus determine the opportunities and challenges for marketing and media of the future will be set and discussed. Visitors can expect a colourful programme of hundreds of lectures, conferences, discussion panels and trade exhibitions.
In April, we invite you to our recap webinar. We will summarise the most exciting trends, topics, learnings, insights and impressions for you and prepare them for a general overview. We will also analyse what impact the content of the trade fair has on our daily business and how we can make concrete use of it. The exact date will follow in good time!
After the event, you will receive our SXSW Trend Report with the latest opportunities and challenges for your company.
You will receive the Mediaplus flyer for SXSW 2024 with all the information about the conference, insights into the tracks and the top speakers.
Take a look back with us at SXSW 2023, where our colleague Alex Turtschan was on site, providing exciting daily insights and a recap of last year's conference.
