Artificial intelligence, metaverse, IOT or blockchain - if you want to find out about current and future trends in the digital and marketing business, you will inevitably end up at South by Southwest (SXSW): The festival in Austin/USA, which has its origins in rock and country music in 1987, is now also one of the largest and most important media and tech conferences in the world. Year after year, topics are set and discussed here that will directly and sustainably change the lives of consumers - and thus also determine the opportunities and challenges for marketing and media in the future.


SXSW is the world's most important conference for trends and innovations in marketing, technology and future topics. Every year, decision-makers and thought leaders come together in Austin, Texas to be inspired by the unique combination of industry expertise, future visions of the most important companies and the latest trends. At SXSW, the topics that will permanently change the lives of consumers in the coming years and thus determine the opportunities and challenges for marketing and media of the future will be set and discussed. Visitors can expect a colourful programme of hundreds of lectures, conferences, discussion panels and trade exhibitions.

Our Experts

Alexander Turtschan

Alexander Turtschan - Director Innovation I Mediaplus Group

Alex Turtschan has been working at House of Communication since 2009 and, as Director Innovation, advises Mediaplus clients on trend and innovation topics. A passionate gamer since childhood, he now loves to play action adventure games when he's not watching esports tournaments and gameplay on Twitch.

Simone Jocham

Simone Jocham - Senior Consultant Innovation I Mediaplus Group

Simone Jocham has been working in planning and strategic consulting for digital media within the Mediaplus Group since 2017 and has been part of the Mediaplus Digital Trailblazer network since it was founded in 2019. In addition to influencer projects, she is particularly interested in Gen-Z, what drives this generation and what makes them so special.

March 8th - 16th 2024 | Austin, Texas

Mediaplus SXSW 2024 Webinar


In April, we invite you to our recap webinar. We will summarise the most exciting trends, topics, learnings, insights and impressions for you and prepare them for a general overview. We will also analyse what impact the content of the trade fair has on our daily business and how we can make concrete use of it. The exact date will follow in good time!

Mediaplus SXSW 2024 Trendreport

Trend Report

After the event, you will receive our SXSW Trend Report with the latest opportunities and challenges for your company.

Mediaplus SXSW 2024 Download Flyer

SXSW 2024 Flyer

You will receive the Mediaplus flyer for SXSW 2024 with all the information about the conference, insights into the tracks and the top speakers.

Mediaplus SXSW 2023 Austin Rueckblick

SXSW 2023 - Recap

Take a look back with us at SXSW 2023, where our colleague Alex Turtschan was on site, providing exciting daily insights and a recap of last year's conference.

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