Brussels, 26 October2026 – As of today, a new heart beats in the BMW range. With the new BMW i3, BMW Belux presents the first fully electric 3 Series, which is also the second model of the Neue Klasse. Serviceplan Belux has translated the international campaign idea ‘The heartbeat of a new era’ into an integrated campaign for Belgium and Luxembourg: from the start of communication on 30 September, through the market launch on 31 October, until the beginning of December.

New, twice over.

For fifty years, the BMW 3 Series has been the essence of the brand: sheer driving pleasure, unmistakable design and constant progress. The new BMW i3 renews that icon from the inside and outside out, while continuing the electric transformation from the Neue Klasse that began with the BMW iX3. Hence ‘The heartbeat of a new era’: a new chapter for the 3 Series and for electric driving at BMW.

And that heart beats quite literally. The ‘Heart of Joy’, the new high-performance computer, controls drive and driving dynamics ten times faster than before. Add a range of more than 900 kilometres (WLTP), fast charging at up to 400 kW, good for 400 kilometres in ten minutes, and the new BMW Panoramic iDrive.

The most powerful decision.

At the heart of the campaign is the international film, given its own voice for Belgium and Luxembourg. It starts from a dilemma every car lover knows: performance or design, power or range? The new BMW i3 makes that choice redundant. The most powerful decision is the decision to have it all. The only thing left to decide is who gets to drive it. A coin settles that.

That idea runs through every touchpoint. On TV and in cinemas, in 30, 15, 7 and 5-second versions. On radio, in locally written 30- and 10-second spots that continue the dilemma with a wink. In print and (D)OOH, with the new BMW i3 in blue and the promise ‘The heartbeat of a new era’. Across digital, channels, bmw.be and CRM lead audiences to the configurator, the test drive and the BMW dealers, where the new BMW i3 can be discovered from the beginning of October.

The new BMW i3 at a glance.

The new BMW i3 50 xDrive delivers 345 kW (469 hp) and 645 Nm, covers more than 900 kilometres on a single charge (WLTP) and, thanks to its 800-volt technology, charges at up to 400 kW: ten minutes of charging is enough for 400 kilometres. Consumption 13.4-16.5 kWh/100 km, 0 g/km CO2 (WLTP). The car is built at the BMW Group plant in Munich. More information at bmw.be. Environmental information (RD 19/03/04): bmw.be.