Vandemoortele
To promote Banquet d’Or’s Breakfast range to hospitality professionals, we developed a custom digital campaign combining creativity, brand consistency, and flawless technical execution.
- Centralized coordination between creative and technical teams;
- Integration of automated quality control to ensure perfect execution;
- Platform-specific asset adaptations (Google Ads, Facebook Retargeting, YouTube...);
- Strong visual and editorial consistency across all touchpoints.
The Challenge
Balancing creative innovation and technical excellence in a demanding B2B environment
Banquet d’Or, a premium brand from the Vandemoortele group, aimed to increase visibility for its Breakfast product line among hotels and restaurants. In this highly specific B2B segment, the challenge was to deliver a powerful, cohesive campaign across multiple digital channels, while preserving the brand’s premium image.
As an integrated Serviceplan client, Banquet d’Or brought together several of our entities: Make France, Make Benelux, Mediaplus France, and Plan.Net Belgium. The goal? To offer a seamless, impactful, and technically precise campaign, supported by tight coordination between creative and technical teams across different markets.
The Solution
A bespoke digital campaign powered by smooth cross-border collaboration
To meet Banquet d’Or’s expectations, we produced a complete suite of digital assets fully aligned with the brand’s high-end positioning. This included localized newsletters (design and HTML), market-specific video adaptations, animated banners, and social media content.
Our strategic approach was based on:
The result: a high-performing, localized, and visually striking digital campaign with strong brand impact and seamless execution, specifically tailored to professionals in the hospitality sector.