Best Brand 2026: Colruyt

Colruyt has won the Best Brand Award for the category "Best Retail FMCG"!

Since 2016, Colruyt has been the Belgians’ favorite Best Retail Food Brand, a leadership position driven by significantly higher Share of Wallet and Share of Soul scores than its competitors. Consumers do more than just shop there: they dedicate a substantial portion of their budget and maintain a strong emotional connection with the brand, based on trust and consistency.  

In 2026, Colruyt was also named Best Retail FMCG Brand at the Best Brands Awards, a distinction recognizing retailers that combine quality, accessibility, and reliability in the fast-moving consumer goods sector. This recognition confirms Colruyt’s ability to meet the expectations of increasingly discerning consumers who value transparency, fair pricing, and consistency.  

The Belgian FMCG market is highly competitive. Customers constantly compare prices, quality, and services. Colruyt stands out through its clear and transparent pricing policy, ensuring the best value for money on every visit. By delivering on this promise consistently, Colruyt has built a strong relationship of trust, a crucial factor in a sector where loyalty is key. 

Beyond price, Colruyt emphasizes quality, availability, and operational efficiency. The retailer offers a comprehensive assortment, from fresh products to everyday essentials, while providing a smooth, rational shopping experience. Complementary services, targeted promotions, and attentive customer care further strengthen this sense of proximity. Being recognized as Best Retail FMCG Brand confirms Colruyt’s position as a benchmark in Belgian retail. The brand demonstrates that consistency, transparency, and customer focus are powerful levers for generating both commercial performance and lasting consumer loyalty.  

In an environment where promotions are constant and alternatives abundant, Colruyt proves that true value lies in trust and simplicity. This distinction honors a retailer capable of turning every store visit into a reliable, relevant, and consistent experience aligned with Belgian consumers’ expectations.