How do you turn a holiday tradition into a showcase for the future of work? Serviceplan Group needed a creative way to align their year-end gifting with their "Agentic AI" narrative.

We developed an interactive 3D Advent Calendar experience on adventagents.ai designed to gamify AI education. Each day, clients unlocked a bespoke AI agent with a different colour, available with a coupon code through Sokosumi, Serviceplan’s in-house marketplace. This 24-day marketing automation campaign culminated in a grand prize: an exclusive, one-on-one AI strategy consultancy session, effectively transitioning digital engagement into a long-term business partnership.