Marketing is changing its operating system.

And the partner landscape that shapes this future is changing with it.

That's why we're proud to join Anthropic's Claude Partner Network.

As enterprises move AI from experimentation into production, the question is no longer which tools to use. The question is which ecosystems, technologies and partnerships will define how marketing operates in the years ahead.

At #PlanNet, we believe this is a pivotal moment. The industry is moving from managing campaigns to operating intelligence. Marketing is becoming a learning system where decisions, content, journeys and experiences are orchestrated across humans and AI.

Anthropic and Claude are helping drive this transformation. They are among the companies redefining how intelligent systems are built, deployed and scaled responsibly across organizations.

By strengthening our partnership with Anthropic, we are strengthening our ability to help clients build the marketing operating systems of the future: combining strategy, data, technology, creativity and AI into systems that continuously learn, adapt and create business value.

We're proud to help shape this next chapter and to work alongside the partners defining it.

Because Marketing 2030 won't be won by those with access to the most AI tools.

It will be led by those who build the smartest systems around them.

#WeLoveWhatWeDo

Contact 

HOC TEAM I brussels@house-of-communication.com

Serviceplan Group Belux - Building Best Brands

Serviceplan is Europe’s largest independent communication group. At the heart of our approach is the House of Communication, a fully integrated agency model where all disciplines work together under one roof  
 
SERVICEPLAN for Creativity & Content  
MEDIAPLUS for Media & Data  
PLAN.NET for Technology, AI, Data & Customer Experience  
MAKE for Mixed Asset Production, Management & Automation

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers - in other words, Best Brands.