For the upcoming fiscal year, MediaMarkt is reshaping its sales communication by aligning product categories more closely with consumer needs and key moments throughout the year. Each campaign focuses on a specific product category, showcasing how technology can enhance the experiences and opportunities that matter most to consumers.

To bring this to life, Serviceplan Group Benelux developed Next Level, a flexible creative concept that can be adapted across all product categories. The idea is simple: technology becomes meaningful when it helps people unlock new possibilities. Rather than focusing on product features, the campaign highlights how innovation can improve everyday experiences, whether that means next-level entertainment, cooking, gaming, productivity or convenience.

The first edition, Back to Home, launches in the Benelux during weeks 43 and 44. During the Back to Home Weeks, the concept takes on a warm and cosy interpretation. As the days become shorter and colder, it’s time to bring warmth, entertainment and safety inside. Turn your house into the ultimate comfortable retreat.

This campaign will be rolled out across online video, social media and in-store communication throughout the Benelux.

Credits 

Client

MediaMarkt Benelux

• Contacts: Raymond Mesterom, Daan Langstraat, Sofie De Beus, Janny Dewalens, Ness Criel, Linda Bendsneijder

Agency

Serviceplan Group Benelux

• Strategy : Loes Hendryckx

• Senior creative: Klink Sanne, Joost Koopman

• Junior Art Director: Kato Deco

• Copywriter: Joost Koopman, Manuel Sarraf, Flore de Keyser

• Studio Lead: Adam Kozlowski

• Motion designer : Eliott Jerusalem

• Managing Director: Francesco Caccamese & Annabelle Klop

• Account Director : Nick van Kuijk

• Account Manager : Berend van der Mee

• Account Executive: Geike Van Damme

Others

• Media: Publicis

• Digital & Social : Men in Green

• Audio: Postoffice Amsterdam & La Vita Studios Brussel

Contact 

HOC TEAM I brussels@house-of-communication.com

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