
ON THE ROAD WITH THE LANCÔME BEAUTY TECH BUS AND SERVICEPLAN SOLUTIONS
13.05.2022
A few weeks ago, Serviceplan Solutions launched for Lancôme: the Lancôme Beauty Tech Bus. The purpose of the bus is to offer a skin analysis to any client visiting the bus via the Lancôme Skin Screen in three different cities in Belgium: Antwerp, Liège and Sint-Niklaas.
This project is the result of a co-creation collaboration between Lancôme’s marketing team and Serviceplan Solutions. They created together the in- and outside design as well as all the furniture and visuals linked to the activation campaign. The goal with this activation was to create awareness around the brand. Lancôme is also strong in skincare and uses different devices to offer personalized advice.
Today, the bus travels in The Netherlands for some stops in Amsterdam, Rotterdam, Utrecht and many more cities.