The Marcom Engine trusts instinct and follows reason for BMW Premium Selection
25.11.2022
BMW Premium Selection is the pre-owned offer at official BMW dealers. To obtain the BMW Premium Selection label, a used vehicle must pass extensive visual and technical inspections carried out by BMW specialists. Premium quality and absolute safety are thus guaranteed. BMW Premium Selection used cars also come with a comprehensive warranty and services.
To highlight all these benefits, The Marcom Engine (Serviceplan, Media.monks, Berylls) developed a campaign with the line 'Trust your instinct, follow reason'. After all, with its numerous advantages, a car with the Premium Selection label is the obvious choice both instinctively and rationally.
The campaign is currently running on digital and social channels, on radio and in the dealerships themselves.
