Golden Power becomes the ultimate ‘study buddy’ in a new campaign by ALDI and Serviceplan Group Belux
04.06.2026 by Serviceplan Group Belux
The exam period has officially begun, which means that [LN1] [VDBS2] thousands of students in Belgium are once again holed up at their desks. To support them during the toughest part of the academic year, ALDI and Serviceplan Group Belux are launching an unusual campaign: a 24-hour ‘study with me’ video starring a can of Golden Power.
With this campaign, the discount retailer aims to tap into the immensely popular online trend of ‘study with me’ videos, which students worldwide use to stay focused and feel less lonely whilst studying.
An animated can of Golden Power becomes an official ‘study buddy’ and shares motivational messages and amusing fun facts in the video. In this way, ALDI presents one of its most iconic private labels — incidentally also the best-selling energy drink in Belgium — as the ultimate, affordable energy boost to help students get through their exams.
The video was produced in collaboration with Uncanny and is now available to watch on YouTube.
