The Marcom Engine powers BMW's electric range campaign

BMW electric

04.09.2023

The Marcom Engine powers BMW's electric range campaign

The Marcom Engine, a dynamic alliance between Serviceplan Group, Media.Monks, and Berylls, has ignited an electrifying campaign for their client, BMW Group Belux.

The challenge was clear: to drive awareness for BMW's lineup of electric models. TME tapped into a key insight—the spectrum of BMW Electric models is as diverse as the drivers themselves. With a total of 7 all-electric models, including 4 SUVs, 2 Sedans, and 1 Gran Coupé, there truly is an electric model tailored for every individual.

 

The heart of the campaign lies in its powerful taglines that encapsulate the essence of BMW's electric fleet:

·       ECHT RIJPLEZIER. 100% ELEKTRISCH. Ontdek een waaier aan elektrische modellen.

·       SHEER DRIVING PLEASURE. 100% ELECTRIC. Discover a range of electric models.

·       LE PLAISIR DE CONDUIRE. 100 % ÉLECTRIQUE. Découvrez un éventail de modèles électriques.

 

The campaign will manifest across various touchpoints, including print, (digital) out-of-home, website integrations, email communications, radio spots, social media, native, applications and POS materials.

 

Credits

 

Agency : The Marcom Engine (Serviceplan, Media.Monks & Berylls) 

Brand: BMW  
Client
: BMW Group Belux

Contact : Pascale Goudvis, Manon Speleers, Sarah Heivers, Anne-Katrien van Pottelberge, Georges Pagalis, Kirsten Major.

Campaign Title:  BMW Electric Range Campaign

Account team:  Nathalie Vergught , Aymeric Wielemans, Sarah Souffriau.

Producer : Katherine Annoye, Arnaud Müller

Design / Studio : Carolina Traicoff, Milan Ahuja, Javier Garcia

Development  : Szilvia Martin-Dobo

Digital Agency : Plan.Net

Digital Project Management:  Aymeric Wielemans
Webmaster : Sami El Nakadi

Digital Media Agency: Mediaplus

Connections Planner : Robin Gérondal

Social Media Expert : Femke van Rijt

Radio Production Company: Bubbles Sound
Post-Producer:  Thomas Resimont

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