ALDI & Disney


ALDI and Disney bring magic into the home with Serviceplan

It's that time of the year again! Last year, ALDI customers could collect glasses for Disney's 100th anniversary campaign and that campaign was received with great enthusiasm. That's why ALDI and Disney are now teaming up again with Serviceplan, this time for a collection of mugs exclusively at ALDI. It involves a total of five mugs with legendary Disney characters - Mickey, Minnie, Donald, Pluto and Goofy - for breakfast or a snack for the whole family.

For every €20 purchase slice (excluding tobacco products), ALDI customers will receive one stamp for their savings card. A full savings card with 10 stamps is good for a free mug.

With this loyalty campaign - a collaboration between ALDI, Serviceplan, L - Founders of Loyalty, Red Dust, Wavemaker and BOA, including a contest where a trip can be won - ALDI Belgium rewards its customers for their loyalty. A family bringing magic into their home thanks to Disney mugs will be featured in a TV, OLV and cinema spot and this campaign will also be supported in (D)OOH, POS, social media, radio, print and digital. The campaign runs from Feb. 17 to April 13, 2024 or while supplies last.

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Chloe Le Garrec
Marketing Manager Serviceplan
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