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  • Ménage à Trois: Brands, Consumers & AI's Messy Complicationship

    Consumers use ChatGPT daily, then revolt against AI-generated ads. Brands need AI to survive, but audiences flee toward anything "human-made."
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TWELVE Mail Issue 21 focuses on the CMO Barometer 2026 – and on a clear message: AI has become a key management task in marketing.
TWELVE Mail | Issue #21
Featured
  • VERY HOC NEWS - 152

    MEDIAPLUS (SERVICEPLAN GROUP) APPOINTS GINO BAECK AS NEW CEO

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  • VERY HOC NEWS - 171

    NATACHA LIESENBORGHS AND MAXIME MAYEUR JOIN SERVICEPLAN GROUP BELUX

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