Braun turns up the heat this spring with the carestyle 9 campaign in collaboration with Mediaplus

This spring, Braun brings a new level of ease and efficiency to garment care with the launch of a striking campaign for its premium ironing system – the CareStyle 9. Designed for those seeking top-tier performance without the hassle, the CareStyle 9 positions itself as the smart solution for powerful, precise, and effortless ironing.

Strategically conceived and executed by Mediaplus, the media campaign runs during three key weeks in April and May, featuring a sleek 20-second TV spot aired in both French- and Dutch-speaking Belgium. Targeting men and women aged 35 to 64, the campaign speaks directly to those who value premium quality and intelligent design in their daily lives.

Broadcast across a wide range of channels, the campaign aims to boost immediate sales while strengthening Braun’s spontaneous brand recognition as a leader in the ironing category.

By showcasing the CareStyle 9 during prime time, Braun and Mediaplus highlight what makes this product exceptional: technology that delivers an effortless ironing experience with professional-level results.